Late-Night Ramblings of a Sleep-Deprived, Hypercharged Sugar-Junkie (Hi Mom!)

You ever hear about Full Throttle? You know, that energy drink from Coca-Cola? The one that's supposed to "hypercharge" you for hours?

Well, it works!

As of my publishing this, I have been awake for 37 consecutive hours (hence, you can't blame me for it not making any sense). What's the cause of this madness? Well, you see, I had a marketing case study brief due today. And I figured I would work on it all day yesterday.

SO!

I decided to sleep in and skip my Accounting Lecture, or as it's been dubbed by all its attendees, the "Why-the-Hell-did-I-wake-up-for-this?" Lecture. Seriously, the professor is nice and all, but she doesn't deviate from the PowerPoint slides (which we download and print out prior to class) at all...at all! Many of the times in which I've decided to be a "good little boy" and get up to this lecture, I've regretted it. And I've often had to take a nap after class that did nothing but eat up my day. So, as I said, I decided to skip it and instead use that time to catch up on some sleep and start the brief refreshed.

Now, I figured that this brief would take me a few hours. Eight, max. After all, it was only supposed to be one page long, with three related exhibits. How difficult could that be?

As it turns out, exceedingly difficult. Because I had no idea what I was doing. We were given "guidance", but that only seemed to exacerbate my confusion. And, to make matters worse, I got sidetracked by my own creativity. I won't get into the details, but rest assured it had to do with a mix of some obscure online jokes (which you most likely wouldn't understand) and what may be the catchphrase of the week. This was bad! It was wrecking my concentration, and shaving minutes upon minutes off of my work time (and believe me, those minutes added up)!

Before I knew it, it was midnight, and I was no closer to finishing the brief, due at 12:30 on Thursday.

I kept rereading and rethinking.

What did I need to do?

What did I need to do?

2am.

Luckily, when I had gotten dinner at 5pm, I got myself a lot! It was meant to last all night if necessary. No, I found myself nibbling on my dinner into the wee hours of the morning. I also took a shower.

3am.

I wrote my first sentence on my brief. I still had no idea what I was doing for the included exhibits.

4am.

This is when I went down, in my camouflage pajama pants, glasses (I took my contacts out), and froofy hair, to the kitchen to purchase a can of energy drink. Unfortunately, the vending machine wouldn't accept my Cal 1 card, so I had to scrounge around for enough change to make $2.

But, it was worth it. Drinking an energy drink, I'm sure, is the legal equivalent of doing hardcore drugs. You're putting a bunch of weird chemicals into your body in order to elicit some sort of unnatural response. That's 100% drug use. But anyway, I guess I can say this time drugs worked for me! Duh duh DAH!

6am!

No, I'm running out of time; I need to do this!

8am!

Oh, thank God I'm not in the 8am section. Then I'd be...well I'd be pretty much screwed. I was about halfway through at this point.

10am!

Okay, Andrew, get up and do some jumping jacks. Rejuvenate your body. You're doing good; you're doing good! Just a little bit more to go, you're in the home stretch.

11am!

Oh, God! Oh, God! Should I have written this completely differently? Should I have done the exhibits totally differently.......no, it's too late to make any changes. Just clean up what you got.

11:55am.

Yay, printing out the final copies..........I should probably get cleaned up and dressed.

12:15pm.

And I'm on my waaaaaaaaay!!!


The common consensus among the class was that figuring out what to do with the brief was brutal, and essentially nobody got any sleep. That was actually the professor's first question: "Did anyone get any sleep last night?"

But I think the energy drink still had me in its grip, because I was raising my hand at almost every question.

So........yeah. Maybe I should sleep now.